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IBM’s MSP Hub

Much of my work for IBM focused on the MSP Hub – a content platform for managed service provider partners across Europe.

The audience ranged from senior leaders and finance teams to developers, across a variety of sectors.

Campaigns ran over four quarters and were supported by a wide range of assets, including landing pages, emails, video scripts, social copy, blogs, eBooks and infographics.

My role was to bring clarity and structure to complex technical content, ensuring accuracy and alignment with IBM’s tone of voice.

Below is a selection of this work, grouped by asset type. Screenshots of landing pages open in a new tab for easier reading.

Screenshot of a website homepage for The MSP Hub, specialising in cloud and IT services for managed service providers, featuring blog articles, resource centres, and a sign-in panel.

Campaign landing pages

IBM THE MSP Hub: Analytics campaign landing page

You and IBM

Screenshot of an IBM Cloud webpage featuring sections about cloud migration, market evolution, service provider statistics, blogs, hybrid cloud solutions, and IBM Multicloud Manager, with clickable links, video thumbnails, and infographics.

Cloud

Screenshot of a website for the MSP Hub, featuring a header image of people working at computers with coding on screens, a blue call-to-action button to schedule a consultation, sections about building solutions with IBM, benefits of the Ecosystem Advocacy Group, a map of Europe with a black overlay describing the group's support and locations, and a footer with social media links.

EAG

Emails

IBM advertisement emphasizing analytical innovation with AI to uncover hidden insights, featuring a visual of the Analyze process with four icons representing Plan, Explore, Build, and Run, and a call-to-action button labeled 'Check out this visual'.

Analytics

A promotional page for IBM Cloud Private with a blue gradient header featuring the IBM logo, and text stating, "Enable your enterprise clients with the cloud native capabilities they need." The page describes benefits like running applications, multi-cloud services, and building cloud-native apps, with icons for innovation, integration, management, and investment leverage, and a button labeled "View the graphic."

Cloud

Promotional webpage for IBM Security's QRadar network security solution, highlighting protection against network vulnerabilities and offering a whitepaper for further information.

QRadar

Social

Graphical image with healthcare icons, including a heart, medical kit, test tube, clipboard, ambulance, and stethoscope, over a blue background with a hand pointing towards them. Text mentions IBM MSP team and healthcare solutions.

Healthcare

A graphic advertisement for IBM Cloud credits, highlighting $1,000 per month in credits with a maximum of $12,000 total credits, featuring blue and white colors with an icon of a dollar sign.

Cloud

A woman with short, brown hair looking at a digital interface or screen. The background is dark blue with text promoting IBM MSP team and healthcare solutions.

AI

A person typing on a laptop with green code and numbers superimposed, advertising IBM Security's QRadar for detecting and investigating security threats.

QRadar

IBM advertisement with a man in profile, blue gradient background, and IBM logo.

BlueIT

IBM promotional graphic featuring icons of a bar chart, light bulb, and cloud, with text emphasizing helping customers make smarter decisions without needing to be data scientists.

Data