IBM

Almost everything I wrote for IBM was destined for their MSP Hub - a library of content aimed at existing and potential service provider partners throughout Europe.

Targeted audiences included anyone from CEOs and finance teams to developers, and industries including healthcare, agriculture and manufacturing.

Campaigns were planned over four quarters, and would include a wide variety of supporting assets, such as landing pages, emails, video scripts, social messaging, blogs, eBooks and infographics.

Ensuring I had all the answers from the client was crucial from the outset. I always delivered high-quality copy, on-brief, requiring very few amendments, if any.

Below, you'll find a variety of this content arranged according to asset type - screenshots of landing pages will open in a new tab for easier reading.