Jack Cotton, senior content designer

Hi 👋🏻

I design content that makes complex digital products and services simpler to understand and easier to use.

That means looking beyond the words on a screen to the whole experience – user needs, journeys, structure and hierarchy. And the things people need to know and do.

I bring 20 years of writing experience to content design. I’ve also shaped campaigns for some of the world’s biggest brands, including BT, EE, IBM, Huawei, INEOS Grenadier, Visit Qatar and De Beers.

Explore my portfolio, or get in touch if you’d like to talk about your next project.